to whom it may concern
Media object
Used media:
Light billboard, Markov chains algorithm, field recordings.

150х150х230 cm

Project description:
The artwork was inspired by the 60 double-sided light billboards located in Vladivostok. The lighting on each side of the billboards burned out gradually and formed 120 unique patterns. These patterns can be considered as visually encrypted text messages from an unknown sender to an unknown addressee.
The focus of the installation was not on the message decryption, but to carry message meaning further and generate new ones in case the sender never received them. In this case, the advertising lightboxes become not just found objects themself, but they become the readymade artistic image extracted from the contingency of everyday reality.
Installation replicates the lighting structure of existing billboards. Each pattern was transformed into a text string with a length of 88 characters, where 1 represents a lit segment and 0 is an unlit one. New message generates via Markov chains algorithm every 10 seconds based on a text dataset of existing 120 patterns. The algorithm extracts the structure of the encrypted language and produces new messages bypassing decryption. An audio part bases on field recordings near the billboard surroundings. Ambience moves along with the artwork.

The work finds aesthetics in outdoor advertising decaying. The artwork carries on messages of a non-human actor as the seaside humidity bypassing anthropocentric perception. The work enters a dialogue with the saying of Marshall McLuhan: "[Electric light] becomes a conduit of information, but it never carries it". Thus, light patterns cease to be a mere medium and become the message themself.
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